Welcome to Hustle Meisie!

I’m Bennii van Rooy, and I help professionals like you turn your expertise into a thriving consulting business—so you can break free from traditional employment and build a career that’s both profitable and fulfilling.

For over 18 years, I built my career as a food safety consultant, working with businesses to ensure their success. But what I realized along the way is that many skilled professionals feel trapped in jobs that don’t serve them. They have years of experience, but no clear roadmap on how to monetize it independently. 

That’s where I come in.

Why Hustle Meisie?

Many professionals dream of working for themselves but feel stuck because:

• They don’t know how to package their expertise into a service people will pay for.
• They’re unsure how to attract clients without a company name behind them.
• They struggle with pricing, marketing, and building a business model that actually works.
• They fear leaving the security of a paycheck, even if they feel unfulfilled.

I’ve been there.

I started my consulting journey with just R2.50 in my pocket for the train fare home. Today, I run a successful consulting business—not because I had all the right connections, but because I figured out how to make my expertise valuable outside of a job title.

Now, I help professionals do the same—without burnout, guesswork, or endless trial and error.

My Mission

Hustle Meisie is more than just business coaching—it’s a transformation.

I created this platform to help career professionals—whether you’re a dentist, engineer, HR specialist, or industry expert—navigate the shift from employee to entrepreneur with clarity, strategy, and confidence.

If you’ve built expertise in your field but don’t know how to turn it into a profitable business, I’ll guide you through:

• Defining your niche and ideal clients so you stand out as an expert.
• Structuring your consulting business so you have a sustainable income plan.
• Pricing your services with confidence so you stop undervaluing your skills.
• Attracting and signing clients without needing to chase them.
• Making the mindset shift from employee to entrepreneur so you can step into leadership with ease.

What Makes Hustle Meisie Different?

• No vague business advice. No side hustles. No get-rich-quick fluff.
• A clear, step-by-step approach to launching a successful consulting business.
• A strategy that prioritizes sustainable success, not just short-term wins.
• Guidance from someone who has successfully built a consulting career—not just theory, but real-world experience.

What You’ll Find Here

• Coaching for Career Professionals: Personalized coaching to help you transition from employment to consulting with confidence.
• Proven Business Strategies: A roadmap to define, structure, price, and market your consulting business effectively.
• A Supportive Space: Hustle Meisie is where professionals become entrepreneurs—with strategy, not stress.

It’s Time to Build Your Business—On Your Terms

You’ve already built years of expertise in your career. Now it’s time to own it, monetize it, and build something that works for you.

You don’t have to stay stuck in a job that limits your income, freedom, and growth. You just need the right strategy and support to step into consulting with confidence.

Are you ready? Let’s build your future.

✨ Bennii
Founder of Hustle Meisie